Sahara India Pariwar (pariwar being Hindi for "family") is an Indian conglomerate headquartered in Lucknow, Uttar Pradesh, India. The group operates business sectors such as finance, infrastructure & housing, real estate, sports, power, manufacturing, media & entertainment, health care, life insurance, educational institute, offline online education (edunguru), retail, E-commerce (online/offline shopping), electrical vehicle (sahara evols), hospital, artificial intelligence, hospitality, and co-operative society. The group has been a major promoter of sports in India and was the title sponsor of the Indian national cricket team, Indian national hockey team and Bangladesh national cricket team, Force India Formula One team among many other sports.